About

I help people create order in their digital lives and workflows.

I started my career with a decade at Google, first providing technical support for advertisers, and later helping build YouTube Fashion with partners like Nike and LVMH. Much of that work was about translating creative nuance through people and systems that allowed creative work to happen at scale.

I went on to work with artists, designers, and small brands to build systems for how they organize, sell, and communicate with the market.

That thread is what I do today: systems that feel clear, useful, and intuitive.